How to Find Long Tail Keywords for Your Niche Using SEO Analysis From Alexa
Note: This is an old article and as Alexa removed free signup it no longer works. This book does however!
I guess a lot of people out there who are new to internet marketing can’t really afford to splash out a lot of money for a keyword research tool that has either a monthly billing cycle or a even a one off payment. Even if you can, do you really know how to go about using it to find profitable keywords?
Yep, the answer from most of you will be “no”, or you likely wouldn’t be here reading this right now. It’s all about educated guesses from a keyword tool that gives flawed results most times. As Mark Butler from the keyword Academy is fond of reminding us students, we have to cast a large net by using lots of long tails to see what will get us some action.
Anyways, I guess it’s your lucky day, it just so happens that I am putting together my own free keyword research method that will hopefully shortcut just doing a lot of keyword searching that might not be as effective as actually finding out what is already working for other website owners in your niche.
I’ve been testing it out a little and I expect good results but as with anything in this game it will take time to prove its worth. I hope you’ll be as interested in how this turns out as I am and take the time to look in and see how results progress.
To prove the technique works to both myself and you, I’ll make a new article which will be the testing ground. The ‘niche’ will be around the book Think and grow rich by Napoleon Hill. A book I have owned since I was around 20 years of age. I suggest you read it by the way!
For this particular method I want to find some base keywords for testing in the Think and grow rich keyword niche. I’ll find them using the Google Adwords keyword tool. To get those base ideas, Here are the steps to take:
- Visit the link above and type in a keyword related to what you want to write about I’m typing in ‘think and grow rich‘ obviously :-p.
- On the left side you will see the words ‘Broad’ ‘Exact’ and ‘Phrase’. Uncheck Broad and check the Exact box
- Check the box next to ‘Only show ideas closely related to my search terms’
- Set the Advanced options and filters to ‘United States’ and ‘English’. (Click the little + button to do this)
- Fill out the Captcha
- Hit the ‘Search’ button.
Please click the images to see a clearer, larger version.
Here are the results I get for the term ‘think and grow rich’. After (1) checking the long tail search results that are relevant to my post I then (2) download selected as a CSV file.
Right, here’s where the fun starts!
You might have noticed that some of the monthly searches are not that great for the keywords I selected above. They will be in the Think and grow rich review that I write after this as well as in this post where I can fit them in. (have to go back and rewrite to accommodate some of them as I am writing this summary of Think and grow rich keywords on the fly.) Here is what I think will give good results when used correctly: The Alexa site info tab.
What are we doing with this tool exactly? We are finding competitors keywords, words that they actually get traffic for in our niche. If you doubt this and you are an experienced internet marketer just type your website into the site info tab at Alexa and you will probably see it is pretty accurate with the results it returns.
As a disclaimer on that previous comment , Alexa doesn’t return 100% accurate results. Some of my sites rank for keywords that don’t show up at all in the Google Adwords keyword tool or any other keyword research tool that I know of but they bring me more traffic than any of the keywords that do show up in either Googles or Alexas results. Mainly I suspect because they are new products and not yet included in the Google Adwords keyword tool for some reason. With that said, If you knew my sites, you would pretty much know my traffic by using the Alexa site info tab.
Why would you want to search for keywords that your competitors already rank for?
Well, if your mind is set on the niche you are in or, if you are already ranking for several keywords in this area then it will allow you to search for keywords that are actually working for others. From there you can investigate further for existing keyword rankings that are not too high and move up in the rankings for each new niche keyword you can pick out that fall into this category.
Here’s how you go about finding profitable keywords with Alexa:
The first step is a simple one, just sign up for a free account at Alexa. Then I recommend you follow the steps outlined here after installing the Alexa toolbar. You can always disable it until you need to do more research if you are the paranoid type. I tried this with Chrome but installing the toolbar actually installs a widget on the Chrome browser instead that does not allow you to see as many results as installing and using the firefox browser Alexa toolbar.
Remember the CSV download we got from the Google Adwords keyword tool? Pull that up and do a Google search on one of those keywords in a new tab. I’ll go with ‘Napoleon Hill Think and grow rich’ for the sake of this post, you can drill down a whole lot deeper depending on your particular niche of course.
The top 10 results for me are as follows:
- http://www.amazon.com/Think-Grow-Rich-Napoleon-Hill/dp/0449214923 (Not much use)
- http://en.wikipedia.org/wiki/Think_and_Grow_Rich (Not much use)
- http://soilandhealth.org/03sov/0304spiritpsych/030413.Hill.Think.and.Grow.Rich.pdf (A great excuse to use the longtail keyword ‘Napoleon hill think and grow rich pdf’ but likely not of use)
- https://www.google.com/search?q=napoleon+hill+think+and+grow+rich&hl=en&sa=G&pws=0&prmd=imvnsbo&source=univ&tbm=shop&tbo=u&ei=0Ti0Tu-2NsnVsgaHld0O&ved=0CFcQrQQ (Google trying to sell to those interested)
- http://think-and-grow-rich-ebook.com/ (This looks like a great option for finding keywords)*
- http://www.youtube.com/watch?v=kYO0ydiJG3E (Not much use)
- http://books.google.com/books/about/Think_and_Grow_Rich.html?id=wF74Hf7G0XAC (Not much use)
- http://www.absolute1.net/napoleon-hill-think-and-grow-rich.html (Not much use)
- http://books.google.com/books/about/Think_and_Grow_Rich.html?id=c86H36mgiM4C (Not much use)
- http://www.naphill.org/ (Probably another great option for finding keywords)
- http://www.sacred-texts.com/nth/tgr/index.htm (Could be of use)
Hmm, Seems the Google top 10 results actually include 11 links if you include pages from Google to sell related items. (14 if you include the sub links) You learn something new every day.
How to Find Good Keywords at Alexa
Next up, we go to the Alexa site info tab and plug in one of the above URL’s. Avoid mega popular sites because they return keyword results that are specific to them. If you want an example try pasting in result No1 ‘http://www.amazon.com/Think-Grow-Rich-Napoleon-Hill/dp/0449214923′ and you will find the results are pretty much useless to you. This cuts out No’s 1,2,4,6,7 and 9 for starters.
Sites that rank for the keyword through an individual page on the site are also likely not of much use to you, we can get rid of No’s 3, 8 and 11 and most likely not lose out on any SEO keyword analysis info from Alexa unless these sites are pretty small. There is not much chance of finding the best keywords to fit your needs with their search results because the results at Alexa default to the Root URL.
That leaves us with No5. Not a great result but we can research related keywords in the same way or move onto page 2. The fact that Amazon, Wikipedia and Google books rank on page 1 is actually quite good! It kinda messes up my article here in some respects but it also points out that these keywords should not be too difficult to rank for. (hopefully!)
Hmm, another point: Seems we are actually targeting websites that have targeted certain keywords specifically right? It gets better!
Now we know they have started a site in the niche we want to target, lets find out what is bringing them traffic and move in on those keywords, on top of the words we have found with the Google Adwords keyword tool we are likely to find long tail keywords that fit our needs at…
No5, ‘http://think-and-grow-rich-ebook.com/ is likely finding profitable keywords in among the following information which is publicly Available @ http://www.alexa.com/siteinfo/think-and-grow-rich-ebook.com#keywords:
High Impact Search Queries for Think-and-grow-rich-ebook.com
|1||think and grow rich||High|
|2||think and grow rich ebook||High|
|3||think and grow rich pdf||High|
|4||think and grow rich free||Medium|
|5||free think and grow rich||Medium|
|6||hill think and grow rich||Medium|
|7||think and grow rich download||Low|
View the complete Search Analytics <—- Click this link in the sidebar at Alexa to see more results.
Top Queries from Search Traffic
The top queries driving traffic to think-and-grow-rich-ebook.com from search engines. Updated monthly. (Updated monthly at Alexa, not here!)
|Query||Percent of Search Traffic|
|1||think and grow rich pdf||16.20%|
|2||think and grow rich ebook||9.42%|
|3||think and grow rich free ebook||6.32%|
|4||think and grow rich||3.02%|
|5||napoleon hill think and grow rich||2.16%|
|6||free think and grow rich ebook||1.76%|
|7||think and grow rich free||1.73%|
|8||think and grow rich ebook pdf||1.57%|
|9||think and grow rich download||1.12%|
This is just the tip of the iceberg with regards to finding long tail keywords, Alexa also provides a list of high impact search queries for each site for extra keyword ideas in your niche. My advice is to include as many as you possibly can in your article without making it look keyword stuffed. (OK, I got away with a lot here because of tables and lists! ;-)) Make it work for you.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to think-and-grow-rich-ebook.com in the current month than the previous month. Updated monthly. (Updated monthly at Alexa, not here!)
|Search Query||1 Month Increase|
|1||think and grow rich free ebook||3.35%|
|2||ebook pdf free download||0.81%|
|3||think and grow rich napoleon hill pdf||0.65%|
|4||pdf ebook download||0.51%|
|5||think grow rich pdf||0.50%|
|7||inc. and grow rich free download||0.45%|
|8||think and grow rich free download||0.45%|
|9||napolean think and grow||0.44%|
|10||download ebook pdf||0.44%|
|Search Query||1 Month Decline|
|1||think and grow rich pdf||6.12%|
|2||think and grow rich ebook||5.50%|
|3||think and grow rich public domain||2.40%|
|4||“think and grow rich ebook”||0.69%|
|5||how to get rich pdf||0.48%|
|6||napoleon hill public domain||0.34%|
|7||think and grow rich napoleon hill||0.33%|
|8||napoleon hill download||0.30%|
|9||publice domain books become rich||0.29%|
|10||think and grow rich||0.24%|
Here are the keyword ideas you would be missing out on if you do not use Firefox with the Alexa toolbar installed:
High Impact Search Queries for think-and-grow-rich-ebook.com
Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.
|Query||Impact Factor||Query Popularity||QCI|
|think and grow rich||30.15||37||49|
|think and grow rich ebook||17.97||17||45|
|think and grow rich pdf||15.75||29||26|
|think and grow rich free||4.59||14||20|
|free think and grow rich||3.64||11||53|
|hill think and grow rich||2.36||2||35|
|think and grow rich download||1.97||14||41|
|“think and grow rich”||1.36||14||74|
|think and grow||1.16||4||15|
|pdf digital download||0.98||8||70|
|download think and grow rich||0.88||8||45|
|pdf ebook download||0.73||14||30|
|“think and grow rich” pdf||0.58||5||50|
|think and grow rich book||0.53||6||68|
|ebook think and grow rich||0.45||5||20|
|think and grow rick||0.44||5||45|
|think grow rich pdf||0.41||9||15|
|pdf free download||0.39||
|think and grow rich online||0.39||9||25|
|napoleon hill pdf||0.36||8||20|
|think and grow rich mp3||0.36||8||80|
|think rich grow rich||0.33||6||45|
|ebook pdf free download||0.32||13||10|
|free napoleon hill books||0.29||4||50|
Search Engine Marketing (SEM) Activity by think-and-grow-rich-ebook.com
Ads for think-and-grow-rich-ebook.com have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
No data available for think-and-grow-rich-ebook.com
Search Engine Marketing (SEM) Opportunities for think-and-grow-rich-ebook.com
Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More
|think and grow rich pdf||1.96||29||26|
|think and grow rich free||1.81||14||20|
|think and grow rich||1.66||37||49|
|ebook pdf free download||1.62||13||10|
|think grow rich||1.56||8||10|
|think grow rich pdf||1.48||9||15|
|think and grow rich 201||1.45||5||10|
|napoleon hill public domain||1.37||4||10|
|digital ebook pdf download||1.36||5||10|
|think rich and grow||1.35||5||10|
|ebook think and grow rich||1.33||5||20|
|think and grow rich downlaod||1.33||6||10|
|napoleon hill pdf||1.32||8||20|
|think and grow rich video||1.28||4||10|
|think and grow rich download||1.28||14||41|
|think and grow rich videos||1.27||5||10|
|inc and grow rich pdf||1.27||5||10|
|accurate thinking napoleon hill||1.27||5||10|
|how to be rich pdf||1.27||5||10|
If you are not happy with the results you get from the top 10 SERP’s then move onto page 2 of the Goolge SERP’s or try a new search query from the original list. Personally I would only be happy with the following from the small amount of work we have done so far:
- Think and grow rich pdf
- Free Think and grow rich ebook
- Think and grow rich free ebook
- Think and grow rich download
- Napoleon Hill Think and grow rich
- Think and grow rich ebook pdf
- Think and grow rich napoleon hill pdf
- Think and grow rich free download
- download think and grow rich
- think and grow rich book
- ebook think and grow rich
- think and grow rich online
- think and grow rich mp3
- free napoleon hill books
- think and grow rich videos
I’d love to dig deeper and compile a really solid list of keywords for the upcoming post but long term I expect the keywords to be copied so I’ll leave it at that for now. If you look into this article a little more deeply you will also see that our list of 15 useful keywords above is probably more like 20+ keywords when you cut some of them down to shorter keyword terms.
Let me know what you think, could the process be improved or streamlined? Have you had any success using this? There are other tabs on the Alexa website that I didn’t even get to looking at, are they holding more secret information on how to find long tail keywords?